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Brand Spotlight: SPANX

Where it came from: Even though women stopped wearing corsets a long time ago, the desire for their shaping benefits never went away. A resourceful woman named Sara Blakely recognized this fact after cutting the feet off her pantyhose so that she could look fabulous in some snug-fitting cream-colored pants. She got her simple yet brilliant idea patented, talked a mill owner into manufacturing it and convinced a buyer at Neiman Marcus to carry it after a personal demonstration in the ladies’ room. And the rest, as they say, is history!

What it’s all about: All this time, you probably thought those celebrities on the red carpet looked the way they did because of daily sessions with a personal trainer and a strict diet. Well, rest assured knowing that even Hollywood’s hottest bodies need some help to look that good. Beyonce is a SPANX devotee, Marcia Cross says it’s her post-baby blessing, and Jessica Alba wore SPANX to squeeze into her skintight Fantastic Four costume. Nobody’s perfect, but thanks to SPANX, any woman can look perfectly smooth in clingy knits, pencil skirts, thin fabrics or light-colored pants.

Why we love it: Way more comfortable than girdles, SPANX do pretty much everything every woman has ever wanted, other than the dishes. They shape, support and smooth, making bra bulges and visible panty lines a thing of the past. Also, the fabric is designed to pull moisture away from the body so you never have to let 'em see you sweat . SPANX come in a staggering array of styles and patterns to enhance any and everything you wear—some even feature a subtle cheek-separating design to prevent the "unibutt" effect—and nonbinding leg bands mean no riding up or cutting into the body, making for a perfectly smooth silhouette. What's not to love?

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